Opportunities:-
- Occur anywhere and at anytime
- To anybody
- Randomly
- Seldom materialise
An idea is not necessarily an opportunity and ideas alone are not worth much
What is an opportunity?
Environmental factors merge - career direction, technology etc
The right conditions - time, place etc
PEST analysis
PEST analysis stands for Political, Economic, Social and Technological analaysis and describes a framework of macro-environmental factors used in strategic management. This abbreviation is sometimes referred to as SLEPT or PESTLE (Legal and Legal & Environmental respectively)
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