Enterprise - Logo development

In order to create a diverse range of design ideas, we individually experimenting with logo concepts. We would then collaborate and choose and experiment with the most effective outcome/s. We wanted to keep the aesthetic fairly minimal and neutral as to reflect the nature of our brand - concise, attention to detail etc.

I designed the following, initially looking at wordmarks and creating ligatures to add a sense of flow. Luke suggested looking at 'boxing' the logo by adding a black, solid outline and positioning the logo in various places. I also looked at underlining the text to add a sense of impact.

Using dropbox as a means of sharing the development of our work:

We decided to go use Neutraface that Max used within his designs due to its angular construction and clean aesthetic which we believed could relate to us as a company - clear and concise. We used 800pt tracking to create further white space and added an underline to 'outline' who we are.