PPD - 1910

I came across 1910 - a design studio based in Sweden. I posted their work as a part of my ongoing investigation into identity and brand application here. I was immediately attracted to the white notebook / moleskine they used within their own branding so I decided to send them an email asking where they might have come across it.

As it was a studio whose work I was inspired by, I ensured I included this and request any possible feedback on my work. It's a shame they are based in Sweden but they said that whenever I'm in the area just to contact them and pop in for a visit.

PPD - The Design Blog

I submitted my work to a blog on Tumblr entitled 'The Design Blog' as part of their weekly submission for a designer of the week. I thought nothing of it until I got a message off Facebook saying I was the chosen designer for that week. Pretty chuffed! You can find the post here.

I submitted a brief bio (although in hindsight I should have written a better one) along with a  couple of links to my online portfolio (found here) and my design a day blog (here). They selected 5 pieces of work which they believed to be the most effective.

I’m Joe Warburton, a second year Graphic Design student at Leeds College of Art. With a passion for brand identity, print and iconography, I strive to create works that have a clean and minimal aesthetic that communicate concisely and effectively.

PPD Workshop - Samples of work

Why do you need these? - Our investment
Why do you need to send them? - What do they want?

Demosntrates professional knowledge
Proves your CV
Showcases your work
Showcases your personality
Project management > Realisation
Problem analysis
- Identify, analyse, solve
- Conceptual development
Collaboration
- Identifies how you work with others
- Negotation
- Teamwork
- Discussion
USP
- What makes you, you
- How do you differentiate yourself from other creatives

In order to communicate this, what work would you send?

Collaboration brief
Live briefs (in context)
Competition briefs
Concept development
- Process
- Understanding
- Professional & industrial knowledge
Print / Techincal processes
Self-initiated projects
- Feeds your creative interests
- Resaerch & investigation
- Highlights your USP
- Showcases your personality

How will it be sent / received

Royal mail
- Mailshot
- Discs
- Prints
Courier
Digital showreel
Face-to-face - in person
Skype / FaceTime
Exhibitions / events
- Trade events
- End of year shows
- Craft fairs
- Networking
Zines / Publications
Local / national press
Creative networks
- Vimeo, Flickr, Tumblr, Behance etc
Website / Cargo
Blogs / Tumblr
Online shops
Email

What problems can you foresee?

Communication problems - email / phone
Delivery times
May arrive damaged or not arrive at all
Costing
- Physical portfolios
- Mail-outs
- Travel costs
Getting no response / feedback
Not getting the correct contact details
Downtime with website
Compatibility issues
- Format
- Software
No control over social media / creative networking
- In terms of user interface

PPD - Little Black Book

Berg Studio - Little Black Book

Source: bergstudio.co.uk

PPD - Heydays

Heydays own identity

Source: heydays.no

PPD - Top Shelf

Ben Jennings - Top Shelf

Bespoke design, attention to detail, 1 colour plus stock.

Source: benjennings.com.au

PPD - Bulbo

Anagrama - Bulbo

Source: anagrama.com

PPD - 1910

1910

Source: http://weare1910.com/

Coast Design

Just came across this studio whilst searching for inspiration. Coast Design are an international design studio based in London and Brussels who have worked with a diverse range of clients. Working in the fields of branding, creative direction and graphic design, they specialise primarily in identity and communication - "Branding. Design. Experience."I would love to gain a placement here - their approach is something I wish to emulate within my own design practice. Clients, I believe, will immediately engage with their passion and dedication to a project.

SMETS - Case study

Full brand identity complete with custom typeface, iconography and general brand aesthetic; applied to a diverse range of deliverables. The design direction is consistent throughout proving much thought has gone into the developmental process of the brand in its entirety.

"Our challenge was to bring the brand to a level consistency across all platforms, creating bridges between art, design, fashion and food. Our positionning work digged deep into the brand attributes, and our creative work resulted in a playful and consistent system of typeface, colours and symbols. "

Source: coastdesign.be

OUCE255 - End of module evaluation

PPD Workshop - Creative CV

Enterprise - Business Plan

Within the business plan, we included a summary as to who we are, what Craft is and how we will market ourselves, based on the handout provided by BusinessLink. The majority of information was dictated in the vocal presentation (such as finance etc). 

Revised business plan

Additional info in regards to finance and accounts.

Enterprise - Presentation

As a group, we decided to all have input into the creation of the presentation as it is simply an accumulation of our independent research and analysis. We kept a minimal approach in order to reflect our branding with an emphasis on type and keeping the information clear and concise. The vocal presentation will reinforce what is seen on the screen therefore we decided not to overload the slides with information.

As Charlotte and Luke were presenting, they wrote the following script, with input on individual sections from me and Max (finance and SWOT analysis respectively), encompassing all the research we did individually and as a group.