OUGD201 - Good is? - Packaging Feedback

I'm relatively pleased with one of the designs (upright bottle) due to the stock choice and basis behind the concept (packaging optimism/nostalgia as a medicine). The others however, had to be printed on basic 80gsm copy paper in the mac suite as my printer rejected the stock I wanted. The concepts were also not as clear as I hoped.

Im happy with the feedback I received as it was generally positive but as expected, the stock choices were mentioned. They also noted the designs may be too minimalistic which I agree with.

Strengths

Good craftmanship
Good consideration of stock (I think in terms of bottle packaging)
Good text on bottle
Simple and effective use of colour

Areas for improvement

Consistent stocks
Perhaps too minimalist

Additional comments

Really great concept +

Enterprise - Lecture 3

Value / What are you worth?

- Drucker (world class expert) argued that innovation is the tool of entrepreneurship which demands creativity.
- Creativity is a process by which culture is changed

Mihaly (1997)

Mihaly Csikszentmihalyi is noted for his work in the study of happiness and creativity. The following is a diagram showing the mental state in terms of challenge level and skill level, according to Mihaly.

- Creativity is the ability to make or otherwise bring into existences something new

- We all see what each others ssee but we make connections/interpretations that no one else has made

'Bigger trees near water' - Hockney

- Trees were cut down soon after the piece was created

- Added a whole new emotion to the trees

Philip Kotler

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. He has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.

1) Creating value = product mangement
2) Communicating value = brand management (differentiation, excitement etc)
3) Delivering value = Customer management

- The brand is a promise, not just a logo
- We buy products emotionally and not just out of need
- Customer management is about knowing beyond a database

C - Creating
C - Communicating
D - Delivering
V - Value
T - to a Target market
P - for Profit


Maslows hierarchy of need

1) Self-actulization
- Morality, creativity, ethics, morals

2) Esteem
- Confience, achievement

3) Love/belonging
- Friendship, family

4) Safety
- Body, employment, family

5) Physiological
- Breathing, food


- Design is applied psychology
- Trying to fulfill the needs of others
- Needs to be interesting, useful & entertaining


Where is the money?

Greatst human needs
- Food industry
- Housing, utilities
- Medicine
- Transport

Reduced human needs (least amount of moey)
- Organic farming
- Health spas
- Holiday cottages
- Swimming pool


Value proposition


(this should be at the beginning of the final enterprise presentation)

1) Short
- Concise, to the point
2) Specific
- How does it relate
3) Customer language
- Do not use technical terminology the customer would not understand

- Overall aim/mission
- Specific aim (outcomes)
- Objectives (outputs)

Robbie Porter Talk

Really interesting talk by Robbie Porter, an illustrator and designer from Ediburgh who is in the stage between a student and becoming a professional. He has a keen interest and passion for sketching and 'doodling' and encourages everyone to do the same.

His interests include photography, illustration, graphic design, printmaking, typography, sewing, animation, sculpture and many more - he is always trying something different.

Notes

- For 6 months, he had no briefs and no crits and all of his work was self-initiated
- Look at the Ira Glass podcast
   - Do a high volume of work
   - Work will soon be as good as your ambition
   - It will take a long time
- Doesn't use sketchbooks as he believes a mistake will simply ruin the book
- "Lets make better mistakes tomorrow"
- DO an internship as you learn new things, meet new people, build your confidence and gain opportunities
- Networking is all about collaboration and sharing ideas
- Freelance can be daunting

Things/Artists he likes/that inspire him

All of these artists have a distinct, individual style

'Calvin & Hobbes' - Bill Watterson
- Philosophical

TMNT
- Line drawings

Magnite
- Surrealist artist who trained as a graphic artist

- Robbie did his dissertation on surrealism
Brendan Monroe

- Rich, earthy tones
Jason Munn

- Simple, smart illustrations
Anthony Gormley

- Bodies occupying space inspires his work

Work & Process

- Go back to your old work and redo to see how your style has evolved
- Focuses on storytelling, writing and history
- Collaborates often

'Paperwork'
- Relationship between work/play and adulthood/childhood
-  Nostalgia

'Rebuild Poster'
- Published online
- Generated donation money to Japanese tsunami relief fund

- Make the most of what you've got as the best resource if yourself
- Even with client work, generate fun and 'different' ideas - get used to client rejection

Process

• Research into concept/idea
• Look at existing illustrators/designers work in order to be original
• Research into company itself to gain insight into their products/services
• Create as many ideas as possible 
• Choose several strong concepts
• Collect reference photographs
• Draw initial concept sketches
• Experiment with layout & composition
• Add colour and create different variations

"You have to try something properly to see if it will be successful"

- Trial & error until happy

"If you cant solve a problem, its because you're playing by the rules"


How to get work

"The secret? Do good work, then put it where people can see." - Austin Kleon
- Make, make, make
- Invite people to see your work
- Get a website up and running (www.robbieporter.co.uk)
- Contact blogs, newspapers, magazines, publishers, shops, agencies etc and showcase your work
- Exhibit/sell your work at market/craft stalls
- Send out christmas cards with your designs

Some websites to look at

Adobe Kuler
TED
Getty Images
Newspaper club
Art Quest

Enterprise - Study Task 2

How will I promote myself ?  

Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.

It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers.

This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

In responding to his task you should consider the following questions:

• What do ‘they’ want to hear? 
• What should I say to ‘them’? 
• How will I communicate with ‘them’?  

Mandatory Requirements / Deliverables  

The results of your research should be posted to your Enterprise blog. and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.

Enterprise - Lecture 2

Ideas & Opportunities

Opportunities:-

• Occur anywhere and at anytime
• To anybody
• Randomly
• Seldom materialise

An idea is not necessarily an opportunity and ideas alone are not worth much

What is an opportunity?

Environmental factors merge - career direction, technology etc
The right conditions - time, place etc

PEST analysis

PEST analysis stands for Political, Economic, Social and Technological analaysis and describes a framework of macro-environmental factors used in strategic management. This abbreviation is sometimes referred to as SLEPT or PESTLE (Legal and Legal & Environmental respectively)

(Write more about PEST)

PPD - Study Task 2

Task

Use your PPD blog to record your responses to the following questions ahead of the group tutorials after reading week.

• What is Industrial experience?
• What can you learn from industrial experience?
• What form/format could industrial experience take?
• What areas of industry are you interested in?
• What are your concerns about industrial experience?

Research Sources / Further Information  

Identify at least five responses to each question and find appropriate primary and secondary sources of information (including visual material) that will support your findings. You will need these at your group tutorial and will form the basis for group discussion.

Use your findings to develop initial ideas about your own views, opinions, aims and ambitions in relation to industrial experience, internships and/or work placement opportunities. Summarise your research in a set of 10 short but qualified statements posted to your blog

Mandatory Requirements / Deliverables  

Blog posts and research undertaken in response to this task should be labeled OUPD201 and OUPD201 Task 2.  Your opinions should be supported by appropriate contextual and visual references to contemporary practice

Studio Deadline

01/ 11/ 2011

Enterprise - Study Task 1

Task

Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent.

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills / interests you have and how they relate to the needs of your client group? 
• What skills are needed and what skills do you want to develop? 
• What are your professional/creative aims and how do they relate to the needs of the client group? 

It is essential that you make references to the ʻ4 Psʼ which formed the core learning of your first Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

Studio Deadline

01 / 11 / 2011 - 9.30am