Sunday, 11 March 2012

Wednesday, 7 March 2012

Coast Design

Just came across this studio whilst searching for inspiration. Coast Design are an international design studio based in London and Brussels who have worked with a diverse range of clients. Working in the fields of branding, creative direction and graphic design, they specialise primarily in identity and communication - "Branding. Design. Experience."I would love to gain a placement here - their approach is something I wish to emulate within my own design practice. Clients, I believe, will immediately engage with their passion and dedication to a project.

SMETS - Case study

Full brand identity complete with custom typeface, iconography and general brand aesthetic; applied to a diverse range of deliverables. The design direction is consistent throughout proving much thought has gone into the developmental process of the brand in its entirety.

"Our challenge was to bring the brand to a level consistency across all platforms, creating bridges between art, design, fashion and food. Our positionning work digged deep into the brand attributes, and our creative work resulted in a playful and consistent system of typeface, colours and symbols. "

Source: coastdesign.be









Monday, 5 March 2012

Enterprise - Business Plan

Within the business plan, we included a summary as to who we are, what Craft is and how we will market ourselves, based on the handout provided by BusinessLink. The majority of information was dictated in the vocal presentation (such as finance etc). 




Revised business plan

Additional info in regards to finance and accounts.

Enterprise - Presentation

As a group, we decided to all have input into the creation of the presentation as it is simply an accumulation of our independent research and analysis. We kept a minimal approach in order to reflect our branding with an emphasis on type and keeping the information clear and concise. The vocal presentation will reinforce what is seen on the screen therefore we decided not to overload the slides with information.




As Charlotte and Luke were presenting, they wrote the following script, with input on individual sections from me and Max (finance and SWOT analysis respectively), encompassing all the research we did individually and as a group.