PPD

Tuesday, 13 March 2012

PPD - 1910

I came across 1910 - a design studio based in Sweden. I posted their work as a part of my ongoing investigation into identity and brand application here. I was immediately attracted to the white notebook / moleskine they used within their own branding so I decided to send them an email asking where they might have come across it.

As it was a studio whose work I was inspired by, I ensured I included this and request any possible feedback on my work. It's a shame they are based in Sweden but they said that whenever I'm in the area just to contact them and pop in for a visit.

PPD - The Design Blog

I submitted my work to a blog on Tumblr entitled 'The Design Blog' as part of their weekly submission for a designer of the week. I thought nothing of it until I got a message off Facebook saying I was the chosen designer for that week. Pretty chuffed! You can find the post here.

I submitted a brief bio (although in hindsight I should have written a better one) along with a couple of links to my online portfolio (found here) and my design a day blog (here). They selected 5 pieces of work which they believed to be the most effective.

I’m Joe Warburton, a second year Graphic Design student at Leeds College of Art. With a passion for brand identity, print and iconography, I strive to create works that have a clean and minimal aesthetic that communicate concisely and effectively.

PPD Workshop - Samples of work

Why do you need these? - Our investment
Why do you need to send them? - What do they want?

Demosntrates professional knowledge
Proves your CV
Showcases your work
Showcases your personality
Project management > Realisation
Problem analysis
- Identify, analyse, solve
- Conceptual development
Collaboration
- Identifies how you work with others
- Negotation
- Teamwork
- Discussion
USP
- What makes you, you
- How do you differentiate yourself from other creatives

In order to communicate this, what work would you send?

Collaboration brief
Live briefs (in context)
Competition briefs
Concept development
- Process
- Understanding
- Professional & industrial knowledge
Print / Techincal processes
Self-initiated projects
- Feeds your creative interests
- Resaerch & investigation
- Highlights your USP
- Showcases your personality

How will it be sent / received

Royal mail
- Mailshot
- Discs
- Prints
Courier
Digital showreel
Face-to-face - in person
Skype / FaceTime
Exhibitions / events
- Trade events
- End of year shows
- Craft fairs
- Networking
Zines / Publications
Local / national press
Creative networks
- Vimeo, Flickr, Tumblr, Behance etc
Website / Cargo
Blogs / Tumblr
Online shops
Email

What problems can you foresee?

Communication problems - email / phone
Delivery times
May arrive damaged or not arrive at all
Costing
- Physical portfolios
- Mail-outs
- Travel costs
Getting no response / feedback
Not getting the correct contact details
Downtime with website
Compatibility issues
- Format
- Software
No control over social media / creative networking
- In terms of user interface