Sunday, 29 April 2012

Current website

I designed this website a few months ago and asked a friend to code the site as I only knew the basics of HTML and CSS. I kept the design simple to try and draw more attention to the work with a monochrome colour scheme with a deep red / orange (#c62d2d) as the colour for links etc. Although I am pleased with this site, I am looking forward to coding my own for this module - it would be nice to refresh it.


The index page features all my portfolio pieces which can be viewed when scrolled down. I included a header and brief description with a link out towards the right with an entire project list on the left below the logo. The navigation is situated at the top to the right of the logo. After feedback from 1910 regarding my website (here), I made the thumbnail images clickable too.



When the user scrolls, the projects are hidden by an invisible header so the logo and main navigation are easily accessible - this is also the same for the main project pages.



The portfolio pages feature a description on the project with a possible link out to further info. All the images use the same width to keep the site consistent and so the images are user-friendly on different computer sizes. 




The 'About' and 'Contact' pages simple feature text and links out to other social media sites - currently Twitter and Tumblr but hopefully this will expand.



These screenshots are the HTML and CSS coding. Currently, I have to manually add each project individually and as each page is separate, I also have to add a new link out to the project in the project list making it a fairly monotonous task to add new work or delete old work.


Saturday, 28 April 2012

Berg Studio

Berg Studio are an 'independent UK based ideas studio' whose work spans across a range of media including digital design, environmental graphics, publishing and brand identity. Their work is well informed and due to their range of specialist areas, I would love to investigate more into how they work and how they approach a project.  

Contact details  

+44 (0) 141 271 4707 
info@bergstudio.co.uk  

Southblock Studio 107 
60 Osborne Street 
Glasgow 
G1 5QH 
United Kingdom  

Skype: bergstudioskype 






Moving Brands

Moving Brands are an international branding company with studios based in London, Zurich and San Francisco. As an established and reputable company, they have amounted a vast range of clients which is evident in the diversity within their work. I love seeing the process undertaken with each project on their site from initial idea generation and development to the final outcome.

Contact details

Georgina Milne
Marketing Manager

+44 (0) 20 7739 7700
info@movingbrands.com

7–8 Charlotte Road
London
EC2A 3DH
United Kingdom

Website: http://www.movingbrands.com/
Twitter: https://twitter.com/#!/movingbrands








No Days Off

No Days Off are a design consultancy in London who's specialise in brand identity, design for print, exhibition graphics and web design. Their clients differ substantially, from large clients such as Timberland to small businesses and art organisations.

Contact details

44 20 7275 8962
info@nodaysoff.com
http://www.nodaysoff.com/

No Days Off
Unit B107 Lighthouse Studios
89a Shacklewell Lane
London
E8 2EB







The Consult

The Consult are a brand design agency based in Leeds that take pride in understanding the clients market and work to 'strengthen brands'. Their work is clean, communicates effectively and ultimately has clarity. They work across a range of media though the majority of their work is primarily print based, experimenting with creative and unique ideas.

Contact details

0113 262 2700
info@theconsult.com

The Consult Design Limited
Gledhow
Mount Mansion
Roxholme Grove
Leeds
LS7 4JJ







Because Studio

Because

When organising my placement with Wash, I discovered that they and Because are situated in the same studio and work almost collaboratively. Their branding work is brilliant and I love their utilisation of various print processes and media. Clean and concise design! During the visit, Loz gave me his business card and told me I can ring and sort some dates out for a placement over summer, really chuffed!

"Working predominantly with clients from the creative industries and not-for-profit sector, Because Studio takes pride in collaborating with a range of organisations producing everything from complete visual identities to bespoke marketing materials."

Contact details

Loz Ives
+44 (0)1772 821 460
 work(at)becausestudio.co.uk

Unit 5
The Watermark
Studios 9 — 15
Ribbleton Lane
Preston
PR1 5EZ

Website: http://www.becausestudio.co.uk
Twitter: https://twitter.com/#!/becausestudio







Friday, 27 April 2012

Logo development

I was getting tired of the placeholder logo I had, something I created during college, therefore this was a perfect opportunity to update it. I wanted to create a simple, stripped-back monogram logo which can be applied to range of print and screen based collateral - it needs to be clear at a small scale but not too simple that it gets lost. I wanted it to both represent my design practice and me as an individual. 

I started initially by focusing on my initials, creating a 'W' out of two rounded rectangles and cutting several points towards the top to create the letterform. I noticed that the letter 'J' can be found in a rounded 'W' so I began to exploit this aspect.



I created a range of design ideas based on the same concept - a continuous line which wrote out my initials, looking at gaps to separate the letterforms and rounded / blunt strokes. My favourite, and one chosen when I asked a few people, was the top left design.




As part of my design a day, I created this simple thumbs up icon using the logo design.

However, I was pointed in the direction of another logo which looked exactly the same as mine bar from a thinner and extended stroke. To avoid any issues regarding this, I took one of the curves out of the logo to try and still retain the 'J' and the 'W' in a simpler form.