Context
The purpose of this brief is to enable you to develop an awareness of competition and what it takes to compete in your specialist sector. It’s a competitive world and all of us go into business whether it is for ourselves or working for a company. The skills you should learn in this module will “arm you with the deadliest weapon of all – KNOWLEDGE” (Funky Business) and give you the edge that a talented graduate needs in today’s marketplace.
Brief
STUDIO BRIEF 1 - (50%) Week by week you will build a reflective blog that responds to issues presented to you in the 10 lectures and to questions that will be posed in (E-Studio) Moodle. The focus of your reflections should be your own future as a practitioner and how the lessons learned in the lectures might be applied to your practice. The questions posed in the 5 Study Tasks will help to guide your thoughts. By Christmas, you should have developed a vision of yourself as an independent practitioner who is ready to think about being paid for the work you can do on a free-lance or collaborative basis. Blogs will be assessed on a continuous basis. See Studio Brief 1 for further information.
STUDIO BRIEF 2 - (50%) From the knowledge gained through the Enterprise Lectures, Online resources, Study Tasks and independent research, you will construct a business plan or a business proposal to present to your peers and tutors in an assessed, oral presentation. The presentation will be 8-10 mins long. You should use appropriate visual aids and documentation to support your presentation. See Studio Brief 2 for further information. It is essential that you refer to a range of marketing models and recognise business ‘start-up’ principles in order to gain a pass. You must make reference to the course materials, books and web sites to demonstrate your understanding. Failure to do so will have a significant impact on the assessment of your work. Your presentation will be assessed by two members of your course team.
