The psychological benefits of nostalgia
Why?
- Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood.
- Improves mood, self esteem and strengthens social bonds
- It is accessible anywhere
- Provides comfort and familiarity
- It simply makes you happy, it is seen as a natural 'anti-depressant'
I intend to...
Inform
... a group of
workaholics who have little time to relax
... that
nostalgia provides a break from reality and instantly lifts our spirits
In order to achieve this I will produce...
Product - What is your product?
Nostalgia itself as a packaged brand applied to a range of products/materials
Range
- Brand identity
- Medicinal packaging
Context
Independent shops/online as a novelty gift
No comments:
Post a Comment