Monday, 8 October 2012

Self promotion - Branding

The other day, we had a pin up of our business card and selected promotional material. I hadn't sorted anything out beforehand so when this task was announced, I decided to look into what I could do in more depth. I am currently doing a design a day challenge and in my studio placement and during my studio visit to Future, this was pointed out on both occasions as it showcased how engaged I was with design and expressed my creative interests.

I thought I could create a mini-mailer with various prints of my design a day designs - also outlining what number in the series it was. I also included an info sheet of who I am, how the challenge came about and my contact details.



The sticker would feature each of the studios / designers / recipients addresses and fold over the back to ensure the package was secure. I used a grey(ish) thin stock to create contrast against the white label.






I wanted a sticker of my logo to apply onto the mailer but as the vinyl cutter wasn't working, I had to make do without. I remembered from my studio at Wash design that they used a hand embossing tool to apply a clients logo through blind embossing onto a letterhead / stationery so I'm gonna do the same - its subtle but creates a nice, tangible aesthetic.



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