I chose to use 'Academic', 'Precise' and 'Neat' as I believed these were the best to convey through type. They all had similar connotations and all relate to each other in some way. From the initial conversation with Beth, we discovered we were similar in some aspects - the main being these 3 words therefore out final outcomes conveyed these words effectively but in a completely different form.
What are the reasons behind the design decisions you have made for the typeface?
My immediate response to the aforementioned words was to incorporate geometric shapes and logic to the letterforms. I experimented using different shapes, both 2D and 3D and lines, evident in my final outcome. I chose an uppercase alphabet as the straight lines in the majority of the letterforms allowed me to show the technique effectively.
In what ways are the results effective?
I believe the words I chose to reflect Beth's personality are present in the design. 'Precise' and 'Neat' are shown through the detail and the logic used whereas 'Academic' is portrayed through the mathematical aspect. I was pleased with the final outcome. However, I wish to re-create the letterforms in lowercase using the same process but adapting it differently. Most uppercase letters consist of straight lines whereas this is the opposite to lowercase letters therefore the concept may be challenging. I want to overcome this and create a full typeface which is consistent throughout.
Final outcome:
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