What is being communicated and how?
The word I selected was 'flatten'. Rather than choosing my immediate response - to flatten or squash the letter in height - I decided to go with a different route. The idea of flatpacking soon came to mind after my research and I wanted to present the letters in a compact form. Using lines of symmetry, I extracted half of a letter and folded this over, revealing the entirety of the letterform; this can then be folded back into the paper in reference to the flatpack concept.
How well does this answer the brief?
The response from the group crit was positive and I believe it connotes the word effectively. However, I wish I explored more ideas and concepts and experimented with other techniques and processes to expand on developmental work.
How well has the idea been visually explored?
Aforementioned, I believe I could have devised more ideas in order to create a thorough body of work. Although I chose 2 ideas - flatpacking and 3D letterforms from my initial mind map, I did not explore them both in as much depth as I'd liked. Also, my concept of flatpacking through lines of symmetry will not work for all letters therefore I would need to find a way to overcome this.
What are the strengths of the resolution?
Again, I received positive feedback in the group crit and we all had very different resolutions - showing how the brief can be interpreted in so many ways. Although my designs were very minimalist, I believe it communicates the word I chose well. I was worried that the outcomes may be too simplistic but overall, I was pleased.
How could it be improved?
Not all letters in the alphabet have lines of symmetry and this was the main basis of my concept. If I were to do this again or even carry on with the idea by creating all letterforms, I would need to find a solution to this. Also, I believe the outcome could be improved by spending more time extracting the letters.
General comments
As the majority of my work is created digitally, I am more comfortable using Adobe programs, for example, to achieve my final outcomes. However, I wanted to explore a more "hands on" approach by creating hand-rendered outcomes so I am very pleased with the result.
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