Generation Press Talk

General notes

• Email Anand for advice
• Start building relationships
• Self promotion is not all about advertising
• Try everything
• Brush up on other skills
• If you get opportunities, it is up to us to make the most out of it
• It doesn't stop at finished artwork
• A design is just a flat image on a screen
• Be methodical with your artwork
• Be engaged with whoever you're working with
• The skill of the designer is to get the entire process correct, including printing.
• Have a vision!

Extensive client list

• Build
• D&AD
• Design Museum
• V&A
• Pentagram
• YCN
• ...and more

Collaboration

Generation Yacht

- Collaborating with photographers

• Innovation & Inspiration
• Mutual
• Designers cannot work without printers and vice versa

Kent Lyons & GF Smith

Pulp - Paper
Depth, story, experience, genuine, interest
Inspired by enthusiasm

Photography tips

• Shoot in raw
• Make no more than 5% adjustments
• Every stock achieves different results
• Have linked images for further adjustments when sending a file to print
• RGB gamuts exceed CMYK

Ink on uncoated paper - Dot gain (how colour is measured)
e.g. 1mm -> 1.2mm


Pantone & Tints

• When working with tints, it is hard to achieve 50%
• Converted Pantone colours have varied CMYK percentages which may affect the printed outcome
• If there is a percentage close to , take this process colour out
• 4 colours at 100% = registration