Enterprise - Lecture 8

Stash your cash - Looking after the money

• Keep track of who owes you money
• See how much you are spending on materials and services
• See the money coming in and going out
• Make sure you don't spend more than you earn

Enterprise - Press ad

Creative review pictures

We intended to create a minimal and concise advert which clearly stated who we are and what we do. The white background was due to the white stock of CR - the ad would create more white space giving the impression the ad was larger than it actually is.

Ad space: £400, 8 units at £50 each.            
Gotham type: £130            
Neutraface display: £150            
Site URL: £11.49

Enterprise - Logo development

In order to create a diverse range of design ideas, we individually experimenting with logo concepts. We would then collaborate and choose and experiment with the most effective outcome/s. We wanted to keep the aesthetic fairly minimal and neutral as to reflect the nature of our brand - concise, attention to detail etc.

I designed the following, initially looking at wordmarks and creating ligatures to add a sense of flow. Luke suggested looking at 'boxing' the logo by adding a black, solid outline and positioning the logo in various places. I also looked at underlining the text to add a sense of impact.

Using dropbox as a means of sharing the development of our work:

We decided to go use Neutraface that Max used within his designs due to its angular construction and clean aesthetic which we believed could relate to us as a company - clear and concise. We used 800pt tracking to create further white space and added an underline to 'outline' who we are.

Enterprise - Lecture 7

Don't get ripped off
Copyright matters

• Core of the ability to make a living
• You have the sole right to produce copies of your work
• You are the only person who has the legal right to produce reproductions and so on
• Intellectual property - your ideas 
• We have the permission to 'steal' as we are students

Enterprise - Devising a brand

As a brief enterprise task, we were required to devise a company name along with a tagline and 10 statements on who we are, what we can offer and what we do. We began by writing down words which we believe defined who we are, including 'craft', 'dynamic', 'insight' and so on. The one which seemed the most effective was 'craft' due to its positive associations.

• An activity involving skill in making things by hand
• Exercise skill in making
• An art, trade, or occupation requiring special skill, especially manual skill
• The members of a trade or profession collectively; a guild.

Enterprise - Lecture 6

2012 Challenge - A Design a Day

Design a day

In 2011, sometime in the beginning of the new year, I came across a 365 challenge and immediately regretted not starting one. This year, I started my own, realised it was a leap year, and immediately regretted starting one.

I am always seeking to improve as a designer and decided this was a perfect opportunity to try and do so. There is no set theme with these designs as they may be influenced by whatever inspires me on that particular day.

(Description taken from my blog)

www.joedesignaday.tumblr.com

As consistency is key, this challenge will continue to challenge my creativity and motivation throughout the year. As to not distract me from university projects and placements, I aim to spent around 15 minutes per day, per design though I know my annoying attention to detail will refuse to post a design which I am not proud of. Although practice doesn't make perfect, I hope to at least better my design practice.

Designs so far:


#1 Minimal icons - What I have eaten/drank today. Can’t beat a roast.

#2 Mountain type

#3 Bad luck icon illustrations