As a brief enterprise task, we were required to devise a company name along with a tagline and 10 statements on who we are, what we can offer and what we do. We began by writing down words which we believe defined who we are, including 'craft', 'dynamic', 'insight' and so on. The one which seemed the most effective was 'craft' due to its positive associations.
- An activity involving skill in making things by hand
- Exercise skill in making
- An art, trade, or occupation requiring special skill, especially manual skill
- The members of a trade or profession collectively; a guild.
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