Monday, 30 January 2012

Enterprise - Lecture 8

Stash your cash - Looking after the money

  • Keep track of who owes you money
  • See how much you are spending on materials and services
  • See the money coming in and going out
  • Make sure you don't spend more than you earn

Invoices & Statements

  • You need these in order to get paid
  • An invoice is a bill which outlines the products/services
  • A statement is a reminder of this payment/bill


The date is essential
An invoice usually provides a date on when the payment needs to be received

Essentials of an invoice

  • Your business address
  • Your customer's address
  • The date of the invoice
  • Item by item details of the service or product provided
  • Total amount due


Essentials of a statement

How much they owe you
How much they have been owing you money for
Details in which they need to pay

  • Your business address
  • Your customer's address
  • A list of recent invoices you have sent out
  • Details of invoices paid and unpaid
  • Total amount outstanding


Terms and conditions

  • Designed to protect your rights and interests
  • Costs
  • Delivery arrangements
  • Payment terms
  • Credit limits
  • Your right to charge interest on overdue amounts...
  • ...and claim compensation for recovery costs
  • A commitment to quality
  • Data protection (assuring the customer - respect for privacy)


Responsibilities you and the client undertake
Clear and concise - in context
All conditions clearly set out
Shorthand used in correspondence (explanation of terminology)
Discounts / instalments


The statement
  • Send out on or day before the due date
  • Send out every month thereafter
  • How much is owed
  • How long it has been outstanding
  • A call to action
  • The less time you tolerate, the easier it will be in the long run

Accounting software

£75 - Quick Books (industry standard)
£19 / month - Online Quick Books essentials
£26 - Bank Tree (basic - for low key/small businesses)
£240 - Sage (worldwide, industry standard

  • Produce reports based on your income
  • Know who are your best customers
  • Offer incentives? Generates more business
  • Patterns of purchasing behaviour
  • Profit / loss / where your money is going

Accountant

Chartered or certified
Ask for a quote before choosing an accountant


What businesses spend money on

Start up costs
Overheads
Direct costs

Start up costs (one-off)
  • Spend cash on new equipment
  • Design web site
  • Register company name
  • Design logo - make signs
  • Decorate premises
  • Launch party
  • Promote & raise awareness
  • Networking

Many companies get a loan to cover these initial expenses
Pay back each month over 2-3 years
Tends to be more short term loans

Where does the money come from?

  • Banks - Barclays, Natwest, HSBC, Lloyds (hardly lending money)
  • Crowd funding - Find them online (No expected return)
  • Funding organisations and investors - The Arts Council, venture capitalists, shareholders etc
  • Prizes and awards - D&AD, Make Your Mark and so on (Cash prizes, CV)

What do investors want to know?

  • Marketing plan
  • How much money do you need?
  • How much money have you got?
  • How will you spend the money?
  • How will you pay the money back?
  • How much you intend to earn and when.

Indirect costs (overheads / fixed costs)
  • Utilities
  • Office supplies
  • Equipment leases
  • Part time help
  • Insurance
  • Rent
  • Telephone
  • Postage
  • Marketing

Direct costs
  • A cost directly attributable to the manufacturing of a product
  • Or, what the customers takes away with them (tangible)
  • e.g. Shirt - Total manufacture, packaging and delivery

Bottle of water

Water, bottle with cap, label, tray and cling wrap = <1p
All other costs = Overheads, delivery and so on...


Tangible Assets

Assets having a physical existence and that maintain a substantial value even though depreciating at a calculable rate (anything you can physically touch).

Intangible assets

Brand
Trade secrets
Copyrights
Trademarks
Goodwill
Competitive advantage

Cost = What you spend
Price = What you charge


Capital

The money, property and other valuable which collectively represent the wealth of an individual or business (capital assets) Intangible and tangible assets.

  • Receipts - Money coming into the business (from sales - opposite of a standard receipt)
  • Payments - Money going out of the business (for rent, materials etc)
  • Cash flow / net cash flow- Cash receipts minus cash payments

If the receipts are less than the payments, you will have a negative cash flow

  • Balance - The amount of money in an account at any given moment
  • Profit - The positive gain from an investment or from a business operation after subtracting expenses
  • Loss - A position in which a company's expenses have exceeded its receipts. A reduction in the value of an investment.

What to do if you intend to make money
  • Open a separate bank account for your business
  • Find a CERTIFIED, inexpensive accountant
  • Find a local solicitor (before dealing with clients)
  • Register your business with the Inland Revenue

Sources of information
  • Business Link - Designed for small businesses
  • Startups - General info
  • HM Revenue & Customs - Complex
  • T-Shirts and Suits: A Guide to the Business of Creativity - Free eBook

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