Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
In responding to his task you should consider the following questions:
- What do ‘they’ want to hear?
- What should I say to ‘them’?
- How will I communicate with ‘them’?
Response
I aspire to work within an independent studio, working predominantly with small businesses, therefore self identity and promotion is extremely important. Through an online presence and printed, self-promotional materials distributed through networking (and mailshots) I need to translate my passion, ambition and drive for design. Clients seek professionalism but I also believe they seek designers they can approach, those they believe they can work effectively with in order to produce the best outcome possible.
Aforementioned, networking is essential in order to communicate and share ideas with like-minded individuals but most importantly, to showcase my work (and myself) to potential clients. Currently, I have an online portfolio, a blog, flickr, twitter and a store on bigcartel (though this is somewhat lacking, quite substantially actually). Using these, I intend to promote myself and my work. Twitter is useful in showcasing your personality and distributing your work instantaneously to your followers. Through my Tumblr blog, I predominantly post design that inspires me but occasionally post my own work. Those who follow me on Tumblr can gain insight into what I seek to achieve through my own design practice. Aside from online networking, however, it would be great to exhibit my work in exhibitions such as D&AD in order to gain more publicised exposure.
Although online resources are great marketing tools, it is vastly overcrowded therefore it may be difficult to get myself heard in amongst my 'competitors'. Google, for example, only lists what it deems the most 'relevant' search results. However, this requires SEO, money and pre-existing interest in your site.
Through contextual research, I have come across many design studios I aspire to gain placements with. As no two studios are alike, the way in which I approach these may differ entirely. For example, I may contact a studio who work with web through an interactive CV or simply showing them my online portfolio. With a studio working primarily with print, however, I may send a unique mailshot containing some examples of my print based work.
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