Lundgren & Lindqvist designed the following promotional business card for photographer, Cora Hillebrand. They have utilised perforated imagery for easy detachment so Cora can 'pick and choose' what image (or images) to give a potential client depending on their needs - a major strength within this concept. The format is also able to showcase multiple photographs therefore providing a mini portfolio in a small, unique form. This in turn reduces cost in terms of printing and delivery. I cannot think of a weakness - it is innovative, interactive and a simple way of showcasing her work.
Source: lundgrenlindqvist.se
Territory Studio worked alongside the studio's design director to produce a publication that showcased their work over the past 2 yeas. A short run of 50 copies were produced which immediately limits their potential market. Due to the large publication, the cost would ultimately be quite substantial. They state their work is highly confidential and the way it is packaged reflects this. The envelopes are also hand-stamped, adding a personal quality to the pack.
Source: territorystudio.com
Gem Copeland graduate portfolio
A portfolio by Gem Copeland showcasing the work produced during her degree. Each project is showcased within individual booklets allowing the selection of work to be customised depending on the recipient. However, the cost may be extortionate, especially if a separate black case was sent to each recipient - possibly too many (unnecessary) elements.
Source: gemcopeland.com
Anthony Burrill newspaper portfolio
We received this during the Leeds print festival; a newspaper portfolio showcasing some of Anthony Burrill's brilliant work. The costs would be relatively low due to the cheap stock and would be ideally suited to a large print run. The large size may put some people off but due to the malleable nature of the stock, the recipients would easily be able to fold and re-open the publication. The large size also allows for large images, showcasing the work in its entirety.
Olly Moss - Exhibition
Olly Moss is a UK-based designer, renowned for his poster artwork; primarily comissioned movie posters. Through exhibitions and online networking, he has developed an extensive following. He sells limited edition prints via Twitter during a short time slot, allowing him to build up interest through self promotion. His paper cut exhibition was extremely popular and had queues stretching outside and around the building, providing his popularity amongst an international market. However, it would be difficult for an upcoming designer to showcase and exhibit their work solely in an exhibition environment without a pre-existing built up reputation - it would require a lot of self promotion which in turn could be expensive, though in this case, was extremely beneficial.
Anagrama - Behance
Anagrama are a studio (or alternatively, a brand intelligence group - see website) based in Spain. As they work primarily with branding and brand application, their work is predominantly print-based. They use Behance, among other social networking sites, to distribute their work online. Behance is an online creative platform to showcase your work for free and to view work of others.
Work is showcased using the standardised portfolio layout which may be seen as a weakness - it is difficult to give the page a sense of identity, albeit for colour and font changes but not in terms of layout. Behance provides many opportunities, however, as first and foremost, it is an online creative network which you are able to use for free. You can link out to your main website, other social networking sites and therefore provides a 'base' for your online presence. Images are clearly set out and the work is easily accessible - it can be shared, providing another benefit, and users are able to comment on your work.
Ben Jennings - Publication
Ben Jennings, an Australian designer, created the following printed publication to distribute his work to prospective employers and those who have helped him out during his studies. Due to the expense of these publications, it may not be feasible to print a large run therefore the quantity may be fairly limited. Also, as it unknown whether a studio will reply to the mailer, it may be wasted money. On the other hand, it immediately creates impact, especially enclosed within a black, bubble wrap mailer.
40 years of Pentagram - Video
http://vimeo.com/user3163512/thefortyfilm
A brilliantly written and narrated video by Pentagram to celebrate their 40 years. The concept works seamlessly with the motion graphic - an extremely interesting means of distribution. The voiceover and copywriting plays an equally as important role as the visuals as the two compliment each other brilliantly. It is creative, interesting and ultimately engaging - you seem to be drawn to the story. It costs very little and costs nothing to distribute. A showreel is a quick and distinct way of showcasing work and with a concept like this, can immediately attract attention.
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